Offer
You’ve got value. Mad value. Now, let’s package it in a way that’s irresistible. Dive deep into the “Offer Era”. It’s about making sure when you throw out your pitch, no one – and I mean NO ONE – can resist it.
Product Deliverables and Bundling
Shifting from product-centric to transformation-focused, we define attributes and bundle deliverables for an irresistible solution.
Simplifying Product Delivery and Promise Fulfillment
Transforming Your Product into an Ideal Solution
Today, we’ll discuss turning our product into the perfect solution, making a promise, and ensuring we deliver on that promise. Let’s break it down step by step:
Shifting Focus: From Product to Transformation
Our job isn’t just about selling a product. It’s about offering a transformation, leveraging our product to achieve it. Imagine selling a complete experience, not just a tool. We’re selling the end result, not the product itself.
Emphasizing Customer Experience
The product alone isn’t valuable; its application is. We need to describe our product in terms of the promises it makes and ensure it delivers on those promises. The true worth lies in the experience of using it.
Making Products Digestible
We’ll avoid focusing solely on the product itself. Instead, let’s emphasize how it fits into the larger solution we offer. Our real aim? Creating an irresistible solution while simplifying our product’s presentation.
Balancing Ease of Sale and Fulfillment
In business, what’s easy to sell is often hard to fulfill and vice versa. Our goal is to find a balance: selling what’s easy to deliver and steering away from complex, hard-to-manage products.
Streamlining Delivery Complexity
We’re aiming for a scalable business. So, our focus will be on standardizing our deliverables, minimizing customization, and maximizing consistency. This approach reduces effort and ensures scalability.
Defining Product Attributes
Now, let’s move on to defining the specific attributes of the product we’ll deliver: its promise, name, type, key features, ease of delivery, delivery time, and customer usage method.
Bundling for Simplicity
We’ll bundle related deliverables into packages to simplify understanding. Bundling reduces complexity, making it easier for customers to grasp what we offer without feeling overwhelmed.
Approach to Next Modules
In our next module, we’ll delve into detailing our deliverables and creating bundled offers. Subsequently, we’ll focus on pricing strategies, keeping Leonardo Da Vinci’s advice in mind: “Simplicity is the ultimate sophistication.”
Conclusion: Aim for Clarity and Functionality
Simplicity and clarity are key. Let’s strive to make our offering functional and straightforward for our customers. In the upcoming modules, we’ll work on defining our products and discussing pricing strategies.