Problems of the Job
Start Here: Offer: Unleash Irresistible Value with Pitch-Perfect Offers
- The Idealized Solution
- Product Deliverables and Bundling
- Scarcity, Urgency, Bonus and Guarantee
- The Big Idea
- Crafting the Transformation Document
- Key Messages, Key Stages
- Landing Page
- Execution Tips
- What is an Offer?
- Jobs to be Done – Constraints and Situations
- Mastering the Job: Unveiling Clear Steps to Success
- Problems of the Job
- Defining Constraints and Situation Statements
- Writing a Job Definition
- Turning Problems into Solutions for Success
- AI: Define the Situation Statement
- AI: Define the Constraints Statement
- AI: Define the Job Steps
- AI: Define the Job Problems
- AI: Defining an Ideal Solution
- AI: Scoring Ideal Solutions
- AI: Defining Deliverables
- AI: Define Product Bundles from Deliverables
- Defining the Offer Hierarchy
- AI: Define our Transformation Document
- AI: Define Customer Key Stages, Key Messages
- AI: Problem Key Stages, Key Messages
- AI: Write the Landing Page
- Creating Perfect Job Solutions
- Defining Customer Value
- Solution Products
- Solution Categories
- The Bundle: Mastering Offer Creation
- Establishing Pricing
Tired of DIY?
William has taken multiple businesses from $0 to multi-million dollar run rates. He’s also exited 4 businesses successfully.
Use this button below to learn more about Audienti’s go-to-market growth coaching services.
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Turning Problems into Solutions
Identifying Problems at Work
We’re here to transform the challenges people face at work into solutions. Think about it like this: imagine a person stranded on an island. They have specific problems to solve, like finding shelter. These problems define the task at hand. We’ll delve into these difficulties and find ways to fix them.
Understanding the “Spectrum of Problems”
To understand these problems better, I use something called the “spectrum of suck.” It sounds weird, but it helps us think about why things are hard. We consider factors like:
- The idea that any new way might be worse than the current way.
- The risk or likelihood of success.
- Time and delays involved.
- Effort and sacrifice required.
- Inertia and the habit of staying the same.
- Anxieties about not being good enough.
Pinpointing Problems with Finding Shelter
Let’s focus on finding shelter as an example. We want to identify at least three major problems someone might face while trying to find shelter. For instance:
- It might take hours of effort with no guarantee of success.
- Existing shelter solutions might be inadequate.
- Building something might result in a useless shelter.
Defining Solutions from Problems
Once we understand these problems, we’ll turn them into reasons why someone would want a new solution. Our goal is to create an idealized solution that solves these problems effectively.
Moving Towards an Ideal Solution
Our next step involves developing this idealized solution. We’ll analyze these problems-turned-into-ideas and determine where our solution fits. We’ll figure out any gaps that need filling to make our solution the best one available.
The Power of Problem-Solving
Albert Einstein once said, “Problems are the seeds of opportunity.” Identifying problems means seeing opportunities. By solving these problems, we help customers and earn money for ourselves in the process.
Conclusion
Understanding and fixing problems is key to success. In the next module, we’ll explore further strategies to tackle challenges effectively.
Problems of the Job
In turning problems into solutions, we explore the 'spectrum of suck,' analyzing the hurdles in job steps. By defining these issues, we pave the way for idealized solutions, uncovering opportunities and innovation.
Tired of DIY?
William has taken multiple businesses from $0 to multi-million dollar run rates. He’s also exited 4 businesses successfully.
Use this button below to learn more about Audienti’s go-to-market growth coaching services.
It’s free, no pressure at all!
Turning Problems into Solutions
Identifying Problems at Work
We’re here to transform the challenges people face at work into solutions. Think about it like this: imagine a person stranded on an island. They have specific problems to solve, like finding shelter. These problems define the task at hand. We’ll delve into these difficulties and find ways to fix them.Understanding the “Spectrum of Problems”
To understand these problems better, I use something called the “spectrum of suck.” It sounds weird, but it helps us think about why things are hard. We consider factors like:- The idea that any new way might be worse than the current way.
- The risk or likelihood of success.
- Time and delays involved.
- Effort and sacrifice required.
- Inertia and the habit of staying the same.
- Anxieties about not being good enough.
Pinpointing Problems with Finding Shelter
Let’s focus on finding shelter as an example. We want to identify at least three major problems someone might face while trying to find shelter. For instance:- It might take hours of effort with no guarantee of success.
- Existing shelter solutions might be inadequate.
- Building something might result in a useless shelter.