You’ve got value. Mad value. Now, let’s package it in a way that’s irresistible. Dive deep into the “Offer Era”. It’s about making sure when you throw out your pitch, no one – and I mean NO ONE – can resist it.
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Scarcity, Urgency, Bonus, and Guarantee
Explore the psychological triggers of scarcity, urgency, bonuses, and guarantees in this section. Ethically wield these tools to facilitate confident and informed customer decisions, reducing risk and maximizing value.
Understanding Customer Psychology
The psychology behind why people buy things is important. We’re not here to trick anyone; we’re here to help people understand the value we offer. Most times, people stick to what they know, and changing that is tough. We use techniques like scarcity, urgency, and bonuses to make our value clearer and reduce the risk for buyers.
Scarcity: Making Things Limited
Scarcity means there’s only a limited amount available. It’s good to limit things like quantity (if it’s real), features to digestible groups, specific locations, or making something available for a limited time. But saying something’s limited when it’s not true can break trust.
Urgency: Encouraging Quick Action
Creating a sense of urgency pushes people to act sooner. It could be time-based (available until a specific date), linked to seasons or events, or connected to pricing or bonuses tied to a deadline.
Bonuses: Encouraging Action with Extras
Bonuses are like gifts to encourage people to act. They could be complementary services, exclusive content, early access, or free products. They solve the next problem the buyer might face and can even be used in partnerships.
Guarantees: Reassuring Buyers
Guarantees reduce the risk for buyers. There are different types: unconditional (no conditions for refunds), conditional (you get a refund if you meet certain criteria), implied (sharing the risk with buyers), and anti (no guarantee due to access given).
Branding and Packaging for Clarity
Branding helps by bundling things into manageable groups with catchy names. This makes it easier for people to understand and remember. It also triggers emotions and highlights features.
Structuring Offers for Success
When crafting offers, we prioritize the main hurdle to clear, followed by essential elements. Everything else becomes bonuses, adding urgency to move things faster.
The Goal: Success for Buyers
Ultimately, our aim isn’t just to make money. It’s for buyers to succeed with what we offer. By creating urgency and clarity, we’re guiding them towards making informed decisions.
Remember, making people feel they need to act now increases the chance of them making a purchase. It’s not about manipulation; it’s about helping them understand and use what we offer.