🧑🏫 What is an Offer?
Start Here: Offer: Unleash Irresistible Value with Pitch-Perfect Offers
- 🧑🏫 What is an Offer?
- 🧑🏫 Jobs to be Done – Constraints and Situations
- 🧑🏫 Defining Constraints and Situation Statements
- 🤖 AI: Define the Situation Statement
- 🤖 AI: Define the Constraints Statement
- 🧑🏫 Mastering the Job: Unveiling Clear Steps to Success
- 🧑🏫 Writing a Job Definition
- 🤖 AI: Define the Job Steps
- 🧑🏫 Problems of the Job
- 🤖 AI: Define the Job Problems
- 🧑🏫 Turning Problems into Solutions for Success
- 🧑🏫 The Idealized Solution
- 🧑🏫 Creating Perfect Job Solutions
- 🧑🏫 Defining Customer Value
- 🤖 AI: Defining an Ideal Solution
- 🤖 AI: Scoring Ideal Solutions
- 🧑🏫 Product Deliverables and Bundling
- 🧑🏫 Solution Products
- 🧑🏫 Solution Categories
- 🧑🏫 The Bundle: Mastering Offer Creation
- 🤖 AI: Defining Deliverables
- 🤖 AI: Define Product Bundles from Deliverables
- 🧑🏫 Establishing Pricing
- 🧑🏫 Scarcity, Urgency, Bonus and Guarantee
- 🧑🏫 Defining the Offer Hierarchy
- 🧑🏫 The Big Idea
- 🧑🏫 Crafting the Transformation Document
- 🤖 AI: Define our Transformation Document
- 🧑🏫 Key Messages, Key Stages
- 🤖 AI: Define Customer Key Stages, Key Messages
- 🤖 AI: Problem Key Stages, Key Messages
- 🧑🏫 Landing Page
- 🤖 AI: Write the Landing Page
- 🧑🏫 Execution Tips
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Be Different and Win in Business
In this part of our training, we talk about how to make your business offer really stand out. When lots of businesses are selling similar things, you need to show what makes your stuff special. This video teaches you how to do that.
Understanding Being Different If your business sells things that are a lot like others, you need to show customers what makes yours different and better. This is called differentiation, and it’s really important.
Main Idea: Show What’s Special About Your Offer Many businesses don’t do a good job showing what’s special about their products. They get lost because they look too much like everyone else’s. You should always show what’s unique about what you sell.
1. Find What Makes Your Offer Unique First, figure out what’s different about your product or service. Maybe it has a special feature or you do something in a new way. Knowing this is the first step to making your offer stand out.
2. Tell People About Your Unique Points After you know what makes your offer special, you need to tell people about it. Make sure your ads and messages talk about these special things, so people know why to choose your product.
3. Match Your Special Points to What Customers Want Being different is good, but it’s better if your special things are what customers are looking for. Make sure what’s unique about your product is something that solves a problem or helps your customers.
4. Make a Story About What Makes You Different Create a simple story that talks about your unique stuff. This story should be in all your ads and when you talk about your product. It helps people remember what’s special about your offer.
Conclusion: Being Different Helps You Win When you show how your offer is different in a good way, your business can do better than others. This video helps you learn how to do this. Remember these tips to make your business offer stand out.