What is an Offer?
In this section, we delve into offers: promises of tailored value solving a specific need. Highlighting differentiation, crafting crisp messaging, and emphasizing customer understanding are pivotal. Remember, the riches lie in niches.
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Be Different and Win in Business
In this part of our training, we talk about how to make your business offer really stand out. When lots of businesses are selling similar things, you need to show what makes your stuff special. This video teaches you how to do that.
Understanding Being Different If your business sells things that are a lot like others, you need to show customers what makes yours different and better. This is called differentiation, and it’s really important.
Main Idea: Show What’s Special About Your Offer Many businesses don’t do a good job showing what’s special about their products. They get lost because they look too much like everyone else’s. You should always show what’s unique about what you sell.
1. Find What Makes Your Offer Unique First, figure out what’s different about your product or service. Maybe it has a special feature or you do something in a new way. Knowing this is the first step to making your offer stand out.
2. Tell People About Your Unique Points After you know what makes your offer special, you need to tell people about it. Make sure your ads and messages talk about these special things, so people know why to choose your product.
3. Match Your Special Points to What Customers Want Being different is good, but it’s better if your special things are what customers are looking for. Make sure what’s unique about your product is something that solves a problem or helps your customers.
4. Make a Story About What Makes You Different Create a simple story that talks about your unique stuff. This story should be in all your ads and when you talk about your product. It helps people remember what’s special about your offer.
Conclusion: Being Different Helps You Win When you show how your offer is different in a good way, your business can do better than others. This video helps you learn how to do this. Remember these tips to make your business offer stand out.